Apple announced today that third quarter profits more than quintupled to $320 million, largely attributed to the sales of its extremely popular iPod. The company sold over 6 million iPods in the third quarter, six times as many as it sold a year ago.
The company has long said that it expects the iPod's popularity to rub off on its desktops and laptops, which together still account for less than 5 percent of all personal computers sold. The hope is that customers who have been introduced to Apple through the music player will reconsider the company's computers. To encourage that, in January Apple released a stripped-down personal computer, the Mac mini, that sells for as little as $499. source: NYTimes